“Portland doesn’t need to be rediscovered. It needs to be reconnected.”

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“Portland doesn’t need to be rediscovered. It needs to be reconnected.” 〰️

 

Icons • Legends •

Misfits & Rebels

These aren’t just labels.

They’re the people who have shaped Portland across generations.

The ones who built it.
The ones redefining it.
The ones challenging it.

The Pourtlandia Project brings them into the same room - not to preserve the past, but to create what comes next. And what better than making a beer together?

Some collaborations will surprise you.
Some will make perfect sense.
All of them will tell a story.


EDITION #1: Music Millenium / Baerlic Brewing / Oregon Music Hall of Fame

Some collaborations just make sense. Others feel like they’ve been waiting to happen for decades.

Deep Cuts is both.

Born out of our Pourtlandia Project - a mission to reconnect the creative heartbeat of this city - this release brings together the crate-diggers at Music Millennium, the craft obsessives at Baerlic, and our own never-ending pursuit of flavor, story, and discovery. Timed for Record Store Day 2026, this beer is our love letter to the tracks you don’t always hear first - but never forget once you do.

We built Deep Cuts like a perfectly curated record bin. The base lays down clean and crisp - American 2-row and Pilsner malts forming a bright, balanced backbone. Then the hops come in like layered instrumentation: Centennial and Simcoe bring structure and lift, while a special late-addition of Crosby’s Deep Cut Cascade turns the dial toward something deeper, more expressive.

What hits your palate is a composition of orange zest and grapefruit up front, followed by waves of peach and soft tropical fruit, finishing with a whisper of pine and just enough malt to remind you you’re still in the Northwest.

That Deep Cut Cascade matters. Grown just down the road in Woodburn by Crosby Hop Farm, these hops are left on the bine longer - pushed past the typical harvest window - to develop amplified citrus and stone fruit character. It’s a small decision with a big payoff. Like letting the needle ride just a little longer into the groove.

At 6% ABV, Deep Cuts is as approachable as it is intentional - a beer built for flipping records, chasing flavors, and finding those unexpected moments that stick with you.

Because whether it’s music or beer, the real magic isn’t always in the hits.

Sometimes, it’s in the deep cuts.

AVAILABLE ON SATURDAY APRIL 18TH AT JOHNS, MUSIC MILLENIUM AND BAERLIC BREWERY!

 

Portland has always been a city of communities.

Independent. Creative. Passionate.

But in recent years, those communities have drifted.

Neighborhoods became islands.
Scenes became silos.
Generations stopped crossing paths the way they used to.

At John's Marketplace, we see it every day and we believe something important has been lost.

The Pourtlandia Project is our response.

Each collaboration is designed to bring together people who might not otherwise share a table:

A legend with a newcomer.
An institution with a disruptor.
A familiar voice with a new perspective.

Not to agree.
Not to replicate the past.

But to reconnect the threads that made Portland a city worth believing in.